BlackBerry Messenger has reached its final day. As announced a few months ago, BBM has reached the end of its life. Not with a bang, but a whisper. The famed messaging app officially closes today May 31st, 2019.
Born with great potential, BlackBerry Messenger (BBM) was the WhatsApp, the Messenger and the WeChat of its time. Popular with businesses and young people alike, BBM essentially started the trend of using smartphone apps to communicate instead of sms. However, the company never managed to understand that it had a jewel in its hands.
With a different strategy, BlackBerry could have dominate the market on different platforms. It was indeed the first real messaging service for smartphones, even before WhatsApp and Telegram. However, the many mistakes made along the way now force the company to permanently close BlackBerry Messenger, at least for private users.
BlackBerry has been trying to catch up by adding new features to the app, including stickers, but outside of Indonesia, where most of the application’s users remain, BBM has not had the expected success. .
Starting today, BBM will no longer exist. Only business services dedicated to messaging will remain in full.