Lamborghini Reached New Sales Record in 2017



Italian sports car manufacturer Lamborghini announced Monday to have once again beaten in 2017 a sales record with 3,815 vehicles sold, a production level the company intends to double in one year with the entry in the summer of the Urus urban luxury SUV.

Sales of Lamborghini, which belongs to the German giant Volkswagen, are up for the seventh year in a row: since 2010 (1,302 vehicles), they have almost tripled.

After a jump of 19% in 2014, 28% in 2015 and a rise of 7% in 2016, the manufacturer of supercars — which cost several hundred thousand dollars and exceed 600 horsepower — has seen a new rise of 10.3% last year.

“In 2017, Lamborghini was once again in a splendid form, the new record (…) confirms the value of our product and our commercial strategy”, welcomed in a statement the CEO of the group, Stefano Domenicali evoking “an extraordinary result”.

The region Europe-Middle-East-Africa represents the main market of the manufacturer with 1,477 vehicles sold, up by 18%, followed by the Americas with 1,338 sold, up by 4%, and Asia Pacific with 1,000 sold, up by 9%.

Country by country, the United States, with 1,095 cars sold, is the largest market for Lamborghini, followed by Japan with 411 vehicles sold, the United Kingdom with 353 and Germany with 303.

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Meanwhile, Lamborghini is preparing for a new challenge with the launch in the summer of the Urus, Super SUV, a sort of urban SUV that can also go in the sand, on the tracks or on the ice.

With this vehicle, presented in December, Lamborghini intends to double the number of vehicles produced in one year (7,000).

Eid Lee

Eid is a freelance journalist from California. He covers different topics for The Talking Democrat but focuses mostly on technology and science.